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Avon Selects Fusion Packaging’s Axis

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By: Jamie Matusow

Editor-in-Chief

 

Avon recently developed a new anti-aging product and dressed it up in Fusion Packaging’s Axis airless package. The high-tech, futuristic look enables Avon to deliver its Anew Reversalist Firming Serum in a user-friendly, twist-to-open bottle that offers convenience and precise dispensing. The Axis bottle has been designed with sustainability in mind and does not require an overcap, plus is highly customizable and available with or without a base. 

 

 Decoration was a key component of the collaboration. The outer bottle was injected with a translucent red using FusionMatch Decoration Technology while the inner bottle features a mirror spray decoration that was used to capture the appeal of a reflection. The UV metallized shiny silver pump and matching hot-stamped decoration resulted in a package that is both visually striking and durable enough to withstand the advanced anti-aging formula coming into contact with the decoration.  

 

More info: www.fusionpkg.com

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